We are label founders.
We acquire catalog interests against future royalty streams. Immediate capital for you, aligned incentives for both of us. Your back catalog becomes our shared focus.
Lenders securitize and advance against cashflows. We acquire and operate. Rights management, revenue optimization, sync licensing, international expansion — we build the infrastructure that makes your catalog perform.
- Recoupment clock starts immediately
- Catalog continues to decay
- You manage operations alone
- Transaction, then silence
- Immediate capital, no recoupment
- Full team running your catalog
- Partner invested in your success
- Relationship, ongoing value
We've experienced every side of this market — as founders, operators, and technologists. That's what allows us to see what others miss.
And our goal is simple: to be the most trusted partner for independent labels ready to unlock the full value of their catalog.
We don't just acquire. We build the infrastructure to diversify, scale, and compound — partners, not lenders.
Getting Funded
)Fast capital. Clear terms.
Our due diligence process is AI-powered, cutting evaluation time dramatically. We move quickly because our systems can assess catalog value in days, not months. You get a decision fast, and funding faster.
Getting Supported
)Major-label infrastructure. Your catalog.
Distributors serve thousands of clients. You're a number. With UPSIDE, you have a dedicated partner. Rights coverage, metadata integrity, revenue optimization — the quality of service you'd expect from a major, focused entirely on your back catalog.
Getting the UPSIDE
)New territories. New uses. New revenue.
We unlock value you couldn't reach alone: international expansion, sync placements, brand partnerships, derivative assets for specific uses. Your catalog enters markets and channels that were previously inaccessible. That's the upside.
Your catalog has got so much more to give.
UPSIDE is opening access to independent labels across Europe, North America, and Latin America. Get an early catalog assessment and see what your music could earn.